Brand Activations
Knox Hydration Brand Activations & Sampling
Knox Hydration
The Brief
Knox Hydration needed professional brand ambassadors for multiple activations, including their collaborations with EFC and a series of branding and sampling events. The focus was on driving brand awareness and education through product sampling, with all talent needing to present the brand in a professional light, be well-educated on the product, and bring positive, engaging personalities.
Our Solution
The Squad Management provided a versatile team of ambassadors across a range of roles including product sampling, promotional modelling, and ring girl activations. Each team member was thoroughly briefed on the Knox Hydration brand and product range, ensuring they could confidently educate consumers and represent the brand with professionalism and energy at every touchpoint.
The Results
The team delivered exceptional performance across all Knox Hydration activations, consistently arriving on time, well-versed on the product, and bringing a great attitude to every event. Knox Hydration highlighted the team's authenticity and brand alignment as standout qualities, trusting The Squad Management to represent their brand exactly as expected, leading to an ongoing partnership.